Case
Study: Media
/ Entertainment»
Content
Globalization
Multinational
consumer products company
X
Objective:
Client
is a multinational consumer products manufacturer
with operations in 14 different countries.
Client's existing website was available for
only 10 of the 14 markets being served by
the Client. Client wanted to revamp the website
for all 14 markets and add more market-specific
content in the process.
Solution:
Intersphere's
globalization team work with the Client's
web development and marketing teams
from the beginning of the project to
ensure that new, corporate level content
written for the website is written in
concise and effective manner that minimizes
the localization cost to the Client.
(Content globalization)
Localization
experts and copywriters from each market
are employed to create additional, market-specific
content that does not require translation
into other languages. (Content development)
Results:
Reduced
the overall cost of website development
by reducing the amount of source text
that requires translation and directly
writing market-specific content in the
local language.
Created
a user-friendly website that combines
clearly written & translated information
and detailed market-specific information
for each individual country.
