Client
is a large manufacturer of processed foods
in Asia. Some of its most popular food products
were being shipped to 5 different countries.
Client wanted to create a new market specific
packaging for their products.
Solution:
Intersphere's
team localization professionals with
expertise in marketing materials provide
market appropriate translation of package
labels and other content printed on
the product package.
Intersphere's
consulting professionals provide consultation
on consumer preferences and local norms
of product design, including use of
color, shapes, and placement of certain
information on the package.
Results:
Intersphere's
localization professionals, consultants
and the Client's marketing team worked
together to create 5 new package designs.
New
packaging was well received by consumers
in each country and led to an overall
improvement of consumer's perception
of the products and the Client.
