Case
Study: Interpretation
& Production»
CD
/ DVD Duplication
Leading
PC and online game publisher
X
Objective:
Client
is a leading publisher of PC and online games.
As part of its efforts to increase the user
base of its subscription based online game,
Client was consulted by Ascend to release
copies of its installation CD-ROM free of
charge. [Users were previously forced to download
the 500+ megabyte file online.] The client
therefore sought to publish large volumes
of its installation CD-ROM localized for its
multiple target markets.
Solution:
Employ
Intersphere's
game localization experts to assist
Client in localizing the installation
CD, installation guides, CD cover and
associated documentation included with
the CD.
Utilize
a reliable, experienced CD / DVD duplication
service partner in Asia to produce large
number of high quality, free trial game
CDs in a highly cost effective manner.
Results:
Intersphere's
game localization team delivered high
quality, localized versions of the installation
CD and met a very tight deadline for
a marketing campaign to promote the
game. The combination of the marketing
efforts with the distribution of free
installation CDs significantly increased
the user base in the months subsequent
to the promotion.
Intersphere's
low cost, CD duplication service provider
enabled the client to reduce the cost
of its promotional CD distribution campaign
by 25% over similar, previously launched
campaigns.
